Brand Strategy
The thinking before the making.
Good work starts with a clear brief, not a guess. PKO helps define positioning, audience and proposition so the brand has a reason to look, sound and behave the way it does.See the Coneburn project.

WHAT WE DO
PKO is a Christchurch branding and design studio helping businesses find the right idea, make it look the part and put it to work. Explore the services below, with real projects to show what they can do.
The thinking before the making.
Good work starts with a clear brief, not a guess. PKO helps define positioning, audience and proposition so the brand has a reason to look, sound and behave the way it does.See the Coneburn project.

Visual systems that hold their ground.
A logo needs a world to live in. PKO builds identity systems across marks, typography, colour, imagery and applications, so a business looks recognisable from its website to the smallest bit of print.Explore brand identity design.See the Cambridge Homes project.

The vision that keeps work coherent.
One strong idea should survive every handover. PKO sets the visual direction for brands, campaigns and product launches, then guides the decisions that keep the work coherent across every touchpoint.See The Hermitage project.

Sites and digital experiences with a point of view.
Visitors need to find what they came for and know what to do next. PKO plans, designs and builds websites and landing pages, from structure and copy through to the details of the finished experience.Explore website design.See the Snowbiz project.

“Good design starts with knowing what actually matters.”John Galliers, Founder & Creative Director, PKO
Ideas that land and are worth remembering.
A campaign needs an idea worth carrying. PKO develops concepts and creative for digital, print, outdoor and social, adapting each piece without losing the point of the whole thing.See the NZME project.

Copy, photography and the assets that bring it alive.
A brand needs more than a tidy logo and an empty content calendar. PKO writes copy, directs photography and creates graphics, motion and social assets that make the message feel like the same brand everywhere.See the Forme project.

Shelf-ready design that earns its place.
Packaging has two jobs: get noticed and make sense once it is in someone’s hands. PKO designs packaging systems with the product, production requirements and wider brand in mind.See the Forme project.

An outside perspective on your inside challenges.
Sometimes you need an experienced pair of eyes before you need a full brief. PKO reviews brands, websites and creative work, identifies what is holding them back and helps you choose a practical next step.

That’s fine. We’re good at figuring that out together.
You don’t need a perfect brief. You don’t even need to know exactly what you need. That’s kind of the point.
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