Forme Pilates

PKO created the overarching brand, logo, visual identity and creative direction, with one main goal: don’t look like everyone else.

While most of the category was busy living its best beige life, Forme went deep red. Bold, simple and deliberately different, the identity was designed to stand out in a crowded market without overcomplicating things.

The result is a brand that feels premium, confident and distinctive, with a visual language strong enough to hold its own across everything from reformers to red light therapy.