SpaceJump™

Branding

SpaceJump™

SpaceJump™ took something every kid already loves and turned it into a brand built around pure energy, movement and fun.

PKO created the entire brand from the ground up, including the logo, visual identity, website, product packaging, product design and overall creative direction. The aim was to build something that genuinely appealed to kids, while still feeling polished and trustworthy enough for the parents doing the buying.

That thinking carried across every touchpoint, from the bright, playful visual language through to the way the products were presented online and in their packaging. The result was a brand with a clear personality, one that felt fun without becoming throwaway.

SpaceJump™ trampolines went on to be sold across New Zealand and Australia, including to former New Zealand Prime Minister Jacinda Ardern. Not a bad landing for a brand built around bouncing.

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