KitDrop

Branding

KitDrop

Kitdrop is all about vintage football shirts, with the products very much doing the talking.

KitDrop sells vintage football shirts, so the identity had to have character without competing with the shirts themselves. PKO kept the visual system simple and confident. The K in the logo incorporates a drop, giving the name its own recognisable mark without overcomplicating things.

The result is a clean, flexible brand that puts the football first. The shirts have already got enough history.

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