The Yarnsmen

The Yarnsmen is a local men’s mental health charity that brings people together through shared stories, honest conversations and a good laugh. The identity needed to feel open and positive without making light of why those conversations matter.

PKO developed an approachable visual identity and supporting creative work, including the Hagley Hole in One fundraising event. The event needed to be inviting and engaging while keeping the charity’s purpose in view.

No corporate waffle. No sad violin in the background. Just good people, strong ideas and room for a proper yarn.

See how PKO approaches brand identity design, from the first idea to the finished visual system.