Kitdrop is a UK-based brand built for people who know a good shirt when they see one.

PKO was brought in to create a brand that feels as authentic as the shirts themselves. No forced nostalgia. No over-designed nonsense. Just something that lets the product do the talking.

We built an identity rooted in football culture. Bold and confident, in all the right ways. The kind of brand that feels like it’s been around the game for years, not something cooked up in a boardroom.

From visual direction through to tone of voice, everything was designed to reflect what Kitdrop stands for. Proper shirts, real stories, and a community that actually cares.